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Shakespeare Martineau
  • Published:
    01 July

Shakespeare Martineau takes workplace wellbeing to Australia’s Gold Coast and back

As official legal partner of Team England – the country’s Commonwealth Games Team, Shakespeare Martineau is challenging its people thanks to Professor Greg Whyte OBE who has joined the firm as an ambassador. A two-time Olympian, ‘physical activity guru’ and world-renowned sports scientist, Greg is the mastermind behind the immense endurance achievements delivered by some of the UK’s best-loved stars, having helped raise over £35m for Comic Relief.

The ‘Walk to the Gold Coast Challenge’ is a firm-wide series of health and wellbeing activities that launched this week and sees the firm based team challenged to walk the distance to the Commonwealth Games’ host nation in 2018, Australia, and back again, totalling 20,000 miles.

The firm couldn’t be in better hands; Greg’s previous experience has seen him train, motivate and successfully coach the likes of David Walliams when he swam across the English Channel; help John Bishop overcome his Week of Hell; coach James Cracknell to run, cycle and swim to Africa; as well as work with Cheryl Cole, Chris Moyles and Gary Barlow when they climbed Mt. Kilimanjaro. More recently Greg assisted Jo Brand’s herculean effort of walking 135 miles in seven days. 

With over 80 per cent of the firm already signed up to the challenge the activity has got off to a flying start. All team members have been issued with a step-monitoring Fitbit activity tracker in order measure the success of the challenges that are being introduced over the next 18 months. 

With almost 20,000 miles to collectively ‘step’, the firm will be introducing challenges that promote individual, regional, team and firm-wide goals and participation. There is the added benefit of prizes along the way, with two lucky participants who embrace the spirit of the challenge the most, given the opportunity to attend the 2018 Commonwealth Games on the Gold Coast. 

Greg Whyte commented: 

“There is a shared set of values and beliefs between high performing professionals and athletes so working with Shakespeare Martineau is going to be a fascinating prospect. The firm is full of highly motivated success-driven talent. Tapping into this spirit to promote a healthier workforce and workplace through the Walk to Gold Coast Challenge is not only going to be enormously fun it will boost wellbeing, and get the whole firm moving.”

Jo Thornell, Client and Markets Director at Shakespeare Martineau, said: 

“The Walk to the Gold Coast Challenge encapsulates the ethos of ambition within our people. It’s a great way of bringing our partnership with the Commonwealth Games England to life. Combining this with Greg’s world leading expertise means we have a formula for success that also embodies what we stand for as a firm, capitalising on our culture of teamwork whilst unearthing a healthy competitive streak that spreads across our business. We’re certain there’ll be some fun along the way!”

"We’re delighted to be at the beginning of a partnership between two teams who share the same winning spirit and focus on supporting talent to achieve their potential. Everyone here has a great sense of pride and excitement to be working with Team England – a team that, after all, reflects just how much can be achieved by a diverse and varied group of individuals all focused on one goal. We can’t wait to get started."

Joanna Thornell, Client and Markets Director, Shakespeare Martineau